ウエダ　ヤスタカ   UEDA YASUTAKA   植田　康孝    所属   メディアコミュニケーション学部 マス・コミュニケーション学科    職種   教授
言語種別	日本語
発行・発表の年月	2003/12/01
形態種別	論文
標題	Vertical Separatyion between Program Production and Transmission:Network Sharing in the Japanese Broadcasting Industry
執筆形態	共著
掲載誌名	CCOMMUNICATION&STRATEGIES,Issue52.,IDATE
概要	共著者：三友仁志　PP239-255　 This paper offers anainitialo approach to examining the potential cpnvergence of broadcasting and telecommunivations in japan.Domestic program production and transmission of terrestrial broadcasting have long been vetically integrated,which results insinsufficient condetions for competition.Oue empiricalresults suggest that,so far as cost dependency is concerned,little evidence can be found to support the existing integarated structure.Imposing a vertica separation between the two functions could thus be a step tpward future cpnvergence.