タカノ　ナオキ   TAKANO NAOKI   髙野　直樹    所属   社会学部 経営社会学科    職種   教授
言語種別	英語
発行・発表の年月	2013/12
形態種別	論文
査読	査読あり
標題	A Conjoint Analysis of Next Generation Network (NGN) in Japan
執筆形態	単著
掲載誌名	"The Review of Socionetwork Strategies"
掲載区分	国外
出版社・発行元	Springer
巻・号・頁	7(2),pp.101-114
概要	(Referred) A conjoint analysis on a Web survey in 2010 with 160 participants and 8 questions shows that a Marginal Willingness To Pay (MWTP) on a Next Generation Network (NGN) of Flet’s Hikari Next is lower than its actual price as provided by NTT East. Conjoint analysis is one application of conditional logit. MWTP is WTP when one unit of property is increased, and MWTP is used to verify how much each person evaluates each property. Higher transmission speed, digital TV availability, and higher Internet security affect the MWTP positively, and the amount of the monthly payment of NGN affects the MWTP negatively. Therefore, it is assumed that the NGN of Flet’s Hikari Next by NTT East will be accepted by potential customers and diffused as a major communications service of NTT East and NTT West.
researchmap用URL	https://doi.org/10.1007/s12626-013-0037-1