タカノ　ナオキ   TAKANO NAOKI   髙野　直樹    所属   社会学部 経営社会学科    職種   教授
言語種別	英語
発行・発表の年月	2016/06
形態種別	論文
査読	査読あり
標題	A Conjoint Analysis of Demand for the Japanese Mobile Phone Market
執筆形態	単著
掲載誌名	"The Review of Socionetwork Strategies"
掲載区分	国外
出版社・発行元	Springer
巻・号・頁	10(1),pp.1-15
概要	(Referred) The Japanese mobile phone market is 55.8% of the total market in the telecommunications industry. This paper is a conjoint analysis on Japanese consumer preferences for Japanese mobile phones. The analysis in this paper is presented after a questionnaire survey was given to 3,412 Japanese mobile phone users over 15 years old. The results of this analysis show that a decline in the price of mobile phone sets, an increase in transmission speed, the application of family discounts, and the continuation of contracts with the same telecommunication companies, all raise demand for mobile networks. In addition, the author found that user groups of NTT DOCOMO, au (KDDI), Softbank, and MVNO have different utility functions. According to the estimation of Mean Willingness to Pay (MWTP) in this paper, suppliers of mobile phone networks may be able to optimize and maximize demand by adjusting attributions and their levels.
researchmap用URL	https://doi.org/10.1007/s12626-016-0060-0