タカノ　ナオキ   TAKANO NAOKI   髙野　直樹    所属   社会学部 経営社会学科    職種   教授
言語種別	英語
発行・発表の年月	2023/07
形態種別	論文
査読	査読あり
標題	Discrete Choice Analysis of Japanese 5G Mobile Demand
執筆形態	単著
掲載誌名	"The Review of Socionetwork Strategies"
掲載区分	国外
出版社・発行元	Springer Nature
巻・号・頁	17(1),pp.155-166
総ページ数	12
著者・共著者	Naoki Takano
概要	This paper analyzes Japanese consumer preferences for mobile communication services including 5th generation mobile communication (5G). The analysis is presented after a questionnaire survey was given to 304 Japanese mobile communication subscribers in February 2023. The findings show that a decline in the monthly data fee, an increase in transmission speed, a rise in the maximum data amount limit, a choice of iOS, and the discontinuation of contracts with the current telecommunication companies, all raise demand for mobile communications in Japan. In addition, the author found that user groups of different mobile communication contractors have different utility functions. According to an estimation of Mean Willingness to Pay (MWTP) in this paper, suppliers of mobile communication networks may be able to optimize and maximize demand by adjusting attributions and their levels.
DOI	https://doi.org/10.1007/s12626-023-00142-2
researchmap用URL	https://rdcu.be/dgNyF