ウエダ　ヤスタカ   UEDA YASUTAKA   植田　康孝    所属   メディアコミュニケーション学部 マス・コミュニケーション学科    職種   教授
言語種別	日本語
発行・発表の年月	2004/01/01
形態種別	論文
標題	放送業界における規模の経済性の検証
執筆形態	共著
掲載誌名	情報通信学会学会誌第72.73号（vol.21No.2）
概要	共著者:三友仁志、高橋秀樹、PP46-52 Japan's broadcasting stations are characterized bi their dual functions of Program Production and Transmission,i.e.verticao integration.The current research conducted vertical separation of these two integrated functions and proposed that individuals responsible for progran production and transmission providers become other economic actors.Whether or not an Vertical Economies exises was investigated usinf the translog cost gunction yo confirm whether vertical separation will be as effective as expected.Results of the investigation evinces thatno Vertical Economies exists between these two functions.Results suggested that majou obstacles may not arise even if broadcasting stations'Program Production and Transmission are vertically separate.